You must have as many of these 4 elements in your video in order to go viral.
1 – Relatability: What’s relevant for them? How many people can be interested?
2 – Make them question: Make them curious, not understanding what’s going on totally. Have them ask you or their friends stuff about what they are watching.
3 – Emotions: in the audience, and have the actors/influencer show emotions.
4 – Unbelievable: Have them go… what??????????? No no no c’ommon!
Test them and let me know your results!