Absolut Elyx lands in Manila

Came from the event at Republic club for the presentation of a new vodka launching from Absolut. Elyx is a refined elixir not to mix with any soda, just to drink on the rocks. And the Philippines is the first place to try it in Asia.

Launched in Manila earlier this year, ABSOLUT ELYX is the product of 500 years of vodka-making expertise. The uniqueness of ABSOLUT ELYX lies in the natural ingredients and the traditional artisan methods used to make it. It is crafted from hand-selected estate wheat, and blended with soft and naturally filtered water, providing unsurpassed purity and quality. An instant “contemporary classic”, ABSOLUT ELYX is deliberately produced in small batches according to generations-old techniques, using an authentic 1929 copper rectification still, which is the key component to creating the super premium vodka’s signature taste.

Kuya Manzano and Tony Altamimi went together to the event.
Pernord Ricard Philippines’ Managing Director, Mr. Kevin Lee, led the night’s activities highlighting ABSOLUT ELYX as the new modern classic. VIP guests, artists, and media friends were treated to inspired performances by the Techy Romantics, electronic violinist Princess Ybañez, live ballerina pole expression dance, and explosive music by International DJ J. Espinosa (San Francisco).

Electronic Violinist, Princess Ybañez, provided the electrifying music for the live ballerina pole expression dances.
And one of the best surprise was to discover the host was my friend and coactress in Marco Polo the musical, which we are preparing for 2014 in Manila and Asean tour.

Jennifer Blair Bianco, the beautiful host of the Absolut Elyx Party.

Thank you friend Amiel Mendoza for inviting me to join your event, a pleasure. I’ll have to start drinking vodka on the rocks from now on then!